Aspen Leaf Assisted Living Residence ("we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes what information we collect, how we use it, who we share it with, and the choices you have. We wrote it to be read. If anything here is unclear, call us and a real person will explain it.
Information We Collect
We collect information you choose to give us when you:
- Submit the tour request form, the contact form, or the brochure request form on our website, including on our advertising landing pages
- Chat with the AI assistant on our website
- Call or text us at (719) 408-3050
- Email us
The information may include: name, email address, phone number, which of our homes you are interested in, who you are seeking care for (yourself, a parent, a spouse), your move-in timeline, and anything you write in a message or chat.
We also collect limited technical data automatically when you visit: IP address, browser and device type, pages visited, the website or advertisement that referred you, general geographic location, and, if you arrived by clicking an ad, the campaign identifier carried in that link. We collect this through Google Analytics, Google Ads conversion tracking, and the Meta Pixel. Tapping our phone number on the site is counted as a click so we can tell the site is working. See Cookies, Analytics and Advertising below for details and your choices.
How We Use Your Information
We use your information to:
- Respond to your inquiries and schedule tours
- Send you the brochure you asked for
- Communicate with you about our services and follow up after initial contact
- Measure whether our website and advertising are working
- Improve our website and services
- Comply with legal obligations
We do not use your information to make automated decisions about you.
The AI Chat Assistant
The chat on our website is an automated assistant, not a person. It is there to answer common questions and, if you would like, to take your name and contact details so that a real person can follow up.
How it works.What you type is sent to our AI provider, Anthropic, to generate the assistant's replies. Under the terms we use its service on, Anthropic does not use these conversations to train its models. When you share your name and a phone number or email address, the assistant saves those details, together with a one- or two-sentence summary of what you are looking for, to our customer relationship system so our team can reach out. We do not send your chat to advertising or analytics partners.
Please do not share medical records or detailed health information in the chat.For anything specific to a person's care, a phone call is the right place: (719) 408-3050.
Health Information
We are a care provider, so families sometimes tell us about a loved one's health when they reach out: a diagnosis, the level of help needed, a recent hospital stay. Here is how we treat it:
- Anything about a prospective resident's health that you share in a form, a chat, or a call is used only to respond to you, answer your questions, and plan a visit.
- It is never shared with advertising or analytics partners. Those tools receive only general labels, such as "tour request" or "looking for a parent," and never the contents of your message or chat.
- This website is not the place to send medical records. Records about residents in our care are kept separately and are not collected through this website.
SMS Communications
How you opt in to receive SMS messages. You opt in to receive text messages from Aspen Leaf Assisted Living by submitting a form on our website that asks for your phone number: the tour request form at /tour, the contact form at /contact, or the brochure request form at /brochure. Each form states directly beneath its button that by submitting it you agree that Aspen Leaf may call or text you about your inquiry. Nothing is pre-selected on your behalf, and submitting the form is always your voluntary choice. If you give your phone number to our chat assistant, our team may call you about your inquiry.
What SMS messages we send. Messages we send via SMS are limited to transactional and customer-care communications related to your inquiry, including confirmations of your inquiry, tour scheduling confirmations and reminders, follow-up about your request, and general customer-care assistance. We do not send promotional, marketing, or sales messages via SMS. Message frequency varies based on the nature of your inquiry. Message and data rates may apply, depending on your mobile carrier.
How to opt out. You can opt out at any time by replying STOP to any SMS message you receive from us. To get help, reply HELP. Opting out is immediate and free.
We do not share SMS opt-in data or consent information with any third party. The phone numbers and consent records you provide for SMS communications are used solely for Aspen Leaf Assisted Living to communicate with you directly. We do not sell, rent, transfer, or share SMS opt-in data, phone numbers, or consent records with affiliates, marketers, data brokers, or any other third party. This data stays inside our customer relationship management system and is accessible only to authorized Aspen Leaf staff handling your inquiry.
How We Share Your Information
We do not sell your personal information. We share it only as follows:
- Our team at the home you are inquiring about
- Service providers that help us run the website and respond to you. Each one handles your information only to provide its service to us and is bound by its agreement with us:
- GoHighLevel, our customer relationship system, where inquiries, follow-ups, texts, and emails are managed
- Anthropic, the AI provider behind our chat assistant
- Vercel, which hosts the website
- Google, for analytics and advertising measurement (Google Analytics and Google Ads)
- Meta, for advertising measurement (Meta Pixel) and for content from our Facebook page shown on the site
- Legal authorities when required by law
Note: SMS opt-in data is excluded from this list. See the SMS Communications section above for the dedicated SMS sharing policy.
Cookies, Analytics and Advertising
Our own website code sets no cookies.To tell which of our advertising works, the site remembers which ad or campaign brought you here in your browser's session storage, which is cleared when you close the tab.
The analytics and advertising tools we use do set cookies in your browser:
- Google Analytics: how visitors find and use the site, such as pages visited, time on page, and general location
- Google Ads conversion tracking: whether a visit that started from a Google ad led to a form submission or a tap on our phone number
- Meta Pixel: the same measurement for visits that started from a Facebook or Instagram ad
These tools may combine what they observe on our site with what they already know about you from other sites and from your Google or Meta account, under those companies' own privacy policies. We do not send them your name, your contact details, or the contents of anything you write.
Your choices:
- Google: manage ad personalization at adssettings.google.com, or install the Google Analytics opt-out browser add-on
- Meta: adjust Ad preferences in your Facebook or Instagram settings, including "Your activity off Meta technologies"
- All participating advertisers: optout.aboutads.info (Digital Advertising Alliance)
- Your browser: block or clear cookies in its settings. The site works without them.
Do Not Track.Our website does not currently respond to "Do Not Track" or Global Privacy Control browser signals. The opt-outs above are the way to limit tracking.
Your Rights
Depending on where you live, you may have the right to:
- Access, correct, or delete the personal information we hold about you
- Opt out of marketing communications
- Opt out of targeted advertising or of the sale of your personal information. We do not sell it; the advertising opt-outs are listed above.
To exercise any of these rights, call us or use our contact form. We may ask you to confirm your identity before we change or delete anything, usually by calling you back at the number we have on file. We will never treat you differently for exercising a right.
How Long We Keep Your Information
We keep inquiry records for as long as we need them to respond to you and follow up, and as our business records require. Ask us and we will delete your inquiry, unless we are required to keep it.
Data Security
We take reasonable measures to protect your information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
Children's Privacy
Our services are not directed to children under 13. We do not knowingly collect information from children.
Changes to This Policy
We may update this Privacy Policy from time to time. We'll post any changes on this page with a new "Last updated" date.
Contact Us
If you have questions about this Privacy Policy, or want to exercise any of the rights above, contact us:
- Phone: (719) 408-3050
- Address: 419 Pawnee Ave, Flagler, CO 80815
- Online: our contact form